Hi, I'm Rubén.Most of the internet knows me as zShuck.

I'm a software AI engineer and product engineer from Barcelona. These days I spend most of my time putting AI agents into production with Claude and Gemini and turning them into products people actually use.

I also care about what happens after launch: funnels, conversion, leads, the numbers that tell you whether something works. And I work hand in hand with product designers and brand designers, so a project can go from brand to product to growth with one team.

I started at Keenfolks, building web projects for clients like MSD, Royal Canin, Ogilvy and Coca-Cola, and ended up leading the web development team as tech lead. Then I joined Factorial to work on HR software at scale. Working with international teams taught me to adapt fast to different cultures and ways of working.

Outside work I lose too many hours to strategy games and RPGs, train, and keep automating my flat. I like my software fast, honest and a little bit orange.